Recently one eighty recruitment ran an exclusive campaign for Pritchard Civil, part of the Pritchard Group operating out of Otaki. We wanted to share the successes of this campaign and give you several examples of various attraction methods which resulted in a successful hire.
The key to running a successful recruitment campaign is to work exclusively with your recruitment provider to allow a partnership. 180 and Pritchard’s worked together towards a common goal, which morphed and changed slightly as we went through the process. One eighty visited both site and head office to gain an understanding of the culture, we researched the candidate market to make sure the candidate we were aiming for existed and assisted with the formal creation of the Job Description.
Secondly the key to any campaign is to utilise many different mediums with the aim of creating positive awareness for the company and also the opportunity. These included:
- Seek.co.nz, trademe.co.nz, indeed.com, oneeighty.co.nz, these adverts were double branded with both Pritchard’s logo and 180’s.
- We created a youtube video which was circulated through all social media outlets and the web adverts. You can view this here: http://youtu.be/bO39A3zrK6c
- 180 database search, personal contacts (interestingly this is where the final candidate came from)
- Seek Profiles search
- LinkedIn Advert – shared through a variety of people, groups etc
We then had a fantastic shortlist of three candidates within a couple of weeks, ran first interviews in week three, then took the final preferred candidate up to Otaki in week 4 for a final interview / drive around site. The whole process was about attracting the candidates, screening and interviewing them but also selling the opportunity, which can sometimes be a fine balance.
“Mike made the placement of a key position for our company seem effortless. He kept me well informed of the process, provided a strong shortlist of candidates which led to the selection of our newest team member. Highly recommended.” Sam Pritchard, General Manager, Pritchard Civil.
Cost:
As this was a full exclusive campaign we operated on an hourly rate basis plus a fixed success fee. Overall the total cost to Pritchard’s was much less than your usual percentage based ‘finders fee’.
So if you have a key role that needs filling and are prepared to partner with a proven recruitment provider, give us a call to chat further.