How Effective is Your LinkedIn Profile?

MIKE WESTBURY • July 30, 2014

How Effective is Your LinkedIn Profile?

Today’s job market is fast paced and based on personal networks. Although CV’s are still very much a part of the process and we will be sending out some CV writing tips in time, your LinkedIn profile provides potential employers with a snapshot of your capabilities.

To ensure your LinkedIn profile is at a standard which will enhance your ability to land that dream job, follow these easy steps:

1) Have one! It all starts with actually creating a LinkedIn profile, all very easy even for the non tech savvy people out there. Login to www.linkedin.com and away you go.

2) Make sure everything is accurate, don’t give yourself a promotion to senior consultant, where you were actually a consultant. Ensure dates, responsibilities etc are all accurate. This should be a brief synopsis and have less detail than your CV.

3) Have a good professional photo, not one of you fishing with your kids! Should be a work related professional headshot.

4) Connect with people, but only people you actually know! NZ is a small place and hiring decisions are often made on the basis of mutual contacts, what better way to show this than on LinkedIn.

5) Ask for recommendations, from previous employers, clients, consultants or colleagues. When my clients review my candidate’s LinkedIn profiles, it gives them a snapshot of short references, which may be the difference between them deciding to interview you or not.

All of my CV profiles I submit to clients have candidates LinkedIn URL’s where appropriate, so take the opportunity to update and sharpen up your profile.

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