Recently on a couple of campaigns we have had a lot of success with passive candidates primarily through targeting specific people. So it got us thinking, what is it that these passive candidates look for? Or what do they want to hear when we send them a message or give them a call?

We came up with our top three reasons passive candidates might look at a new opportunity:

A great product/project/unique service

Well respected, well known company

Opportunities for growth, not necessarily strictly vertical, possibly diagonal or other

And interestingly those three reasons came up time and time again in slightly different formats, but they were generally the themes of all conversations. Money didn’t come into it, it was something covered off, but not a major driver. Most of these candidates saw money and recognition coming with a company that fits with their culture.

So if you are looking to target some passive candidates, make sure your product or service is really interesting, innovative, evolving, well respected – I’m sure you believe this – but make sure the potential candidates do too.

For further information on one eighty’s targeted campaigns make contact on 021888907 or mike@oneeighty.co.nz