We have now well and truly entered a new normal, as it were. Across sectors, projects are continuing and recruitment is ongoing. Despite some challenges along the way, our clients are busy. The candidate group continues to widen as people shift from one workplace to another, so it is key to be clear about what you want and advertise well-defined roles, which our clients have been good at. So what is it that tends to draw candidates to a business in the first place?

There are two key things that a candidate wants to hear, relevant to the current market. The first? The benefits of why someone would want to work for your business in the first place. Think – what is it about your business that makes it special? Is it extra leave that you might offer? Maybe you have a great workplace culture, or you offer a competitive salary. What’s the selling point about your business? What we’re seeing is that often, clients have difficulty articulating these benefits, or perhaps don’t realise they offer these benefits in the first place. It could be something as simple as taking your team on a holiday or maybe finishing early on a Friday. Or perhaps you offer remote working and / or flexible schedules.

On a similar vein, reflect on your company ethos and strategy, and what it is that makes your business valuable. In a post-Covid world, what Gen Z candidates are looking for in a role isn’t what millennials looked for just a decade ago. Most of that group are well into their late 30s or 40s now, so the focus now is on Gen Z – who equally are honing in on the values and visions of a prospective company and what benefits that company might provide them. According to a recent LinkedIn survey, 80% of Gen Z’ers want to work for an organisation that aligns with their beliefs and values. But why is this important?

It's the benefits you offer that hooks the candidate in the first place. Define your company vision and values and you’ve then given a reason for that candidate to stay. If you have a great role to offer, the candidates are out there – but to get across the line and through the competition, you’ve got to loop back to the values of your business first to evaluate what benefits you offer and what it is that will make you stand out.

To reiterate our last update then, it is key for clients to continue to put their best foot forward in order to stand out in the crowd, as the challenge of increased competition and a candidate group who are continually shifting continues.

At One Eighty, we’re no strangers to navigating market challenges, and we are happy to work with you to seek your ideal candidate and ensure a satisfactory outcome on both sides. If clients can ensure they come to us with a clear and committed idea of what they are seeking, One Eighty can provide a short-list of suitable candidates, and make sure this is delivered.

The team at One Eighty are happy to talk about what these changes mean for you in more detail, and to work with you to find the right fit for your business. We understand the evolving complexities of the market, and the difficulties associated with recruitment in a post-Covid world. Please don’t hesitate to contact us at One Eighty to discuss your recruitment and job needs.