Is comfort the deathbed of ambition?

Default Author • February 22, 2017

Is comfort the deathbed of ambition?

I recently read a chapter out of Grant Cardone’s book “Be obsessed or be average”. The chapter focuses on the concept of why you simply must move out of your hometown. Why? You might ask. ‘Cardone is a sales expert and a business man. Why is he talking about moving cities?’ To some, the reason is obvious, to others they see the benefits he highlights as debatable and potentially a lot of unnecessary hassle. Both are fair arguments. Why move out of your hometown if you don’t NEED to? His argument is that staying within your hometown is staying in your comfort zone and well, comfort is often known to be the deathbed of ambition.

From my personal experience, I can see his point of view. When I was 22 I decided to move to New York. Not only had I never lived there, I had no family to fall back on and no job waiting for me on the other side. Now I had been there before, only once in my life… for all of 5 days. It may seem to you like an irrational move but I have to say it was the best thing I’ve ever done. It was probably the scariest thing I’ve ever done but also the most rewarding. When you take yourself out of your comfort zone and throw yourself into your own personal “deep end” you will see very quickly what you are capable of when you push yourself. You may even realise that you were missing something that you never even knew you were missing out on.

That’s not to say you need to quit your job, pack your bag and move across the world, but the principle of the theory still applies. You simply must push yourself out of your comfort zone in some way, shape or form. For example, if you’re not entirely satisfied with your current role, why not consider moving into a new position or a slightly different field. Perhaps you’re up for a more challenging role? Then you should chase that ambition. Give yourself the opportunity to succeed.

At the time it can often be daunting, scary even. I understand, people rarely enjoy jumping if they don’t know how high off the ground they are – if they don’t know exactly how far they have to fall. That’s understandable, it’s human nature. But to truly see your full potential you have to step out of that comfort zone because you will never know what you are capable of and how far you can go until you put yourself out there.



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